Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

The underground music scene in Belgrade has not previously received the intellectual attention it deserves. This book adopts new multidisciplinary approaches, articulating political economy, discourse analysis, semiotics and extensive ethnographic fieldwork. This work explores the complex unity of historical, discursive and aesthetic factors within the scene, and the way in which these define the economic and organisational aspects of its development. Many musicians, artists and entrepreneurs have left their mark. Some have disappeared; many are forgotten, but their actions within the unique conditions facing culture production in Belgrade in the late 20th Century have left a visible legacy. Articulations of authenticity of individual musical projects are based on major ethical and aesthetic components which make these projects unique. This book raises ethical and methodological questions concerning culture-production and cross-cultural communication that influence a number of related disciplines, applicable beyond the context of Belgrade.